One Thousand Eight Hundred Pennies.
When I was a little kid I collected hockey cards. It was not so much that I collected, but more like I bought hockey cards. It was a winter ritual to buy the ten cent wax packs of my cardboard heroes. Most of my friends also bought hockey cards, our schoolyard card games and card trading consumed most of our recesses and lunch hours. As well quite a bit of my free time before and after school was also spent trying to complete all of my checklists.
I just had to have every tiny box checked off.
By season's end the cards would be well worn from my daily handling. Creases, dinged and fuzzy corners were the norm and most of my cards would be discarded or thrown away. Some would end up on my bike spokes and a few of my favorite players were put away in a shoebox. Once the hockey season ended, many kids switched over to baseball cards. I never bought baseball cards since I was not much of a baseball fan back when I was in public school.
Topps was the big sports card manufacture. Back in 1958 the O-Pee-Chee Company which was a Canadian chewing gum manufacture entered into a marketing agreement with the Topps Company of the United States. O-Pee-Chee promoted annual trading card sets in Canada which quickly became very popular with kids. The standard pack included a stick of bubble gum with a small stack of picture cards. During their first year, O-Pee-Chee produced both NHL hockey and CFL football cards.
Once I started high school hockey cards became less of a novelty and I hardly ever bought them. I never saw any other students with hockey cards at my high schools. I guess we had all outgrown our childhood passion, we were now teenagers and we all had other passions. It would be many years later when I was in my early twenties before I would be reintroduced to my childhood love of hockey cards. I had a work colleague who would attend card shows in the Toronto area on a regular basis and he always invited me to join him, but I would never go.
I actually thought he was crazy spending a buck or more on a card that I had spent just a penny on a dozen years earlier. He would always have his newly bought cards stored in clear hard plastic toploaders. Cards with dings, creases or that were off centered were no longer wanted or collected. His reason for attending card shows was simple. He was now able to handpick the cards of players he wanted to buy and collect and he was willing to pay a premium based on the condition of the card and the investment potential of the player.
Although it seemed like a nickel and dime hobby to me, card collecting was becoming mainstream. Sportscard collecting was soon to become a multi-billion dollar worldwide business.
Eventually, one Sunday afternoon I gave in and I attended my first card show with him. It was at a small hotel on Lakeshore Avenue in Toronto’s west end and most of the early card shows I attended were at this same venue. There was no admission and Bobby Hull was a regular special guest signing autographs for free. For the most part I would just walk around and browse. I still found it difficult to pay hundreds or even thousands of pennies more for the exact card I had once paid just a penny for.
Wayne Gretzky was dominating the NHL back in the early 80's. He was by far the most popular Canadian during this time and he was my favorite player. It would be Wayne's rookie card that would become my eventual first card show purchase.
I spent an astronomical one thousand eight hundred pennies and I was now hooked. I began attending more shows and started visiting various cards shops that were now opening up all over the city. There were now dozens of new card shops in the Toronto area and my job afforded me the opportunity to visit many of those shops weekly. Gradually I purchased more Gretzky rookie cards along with all of his other O-Pee-Chee cards. I scoured the monthly Sluggers price guide and the Gretzky rookie card began soaring in value rather quickly. Almost overnight it had now become a twenty thousand penny card and it was continuing to rise in value.
I now had multiples of all my Gretzky cards and I never sold or traded any of them. Up to then the most I had paid for one of Wayne’s raw rookie cards was ten thousand pennies. It was the nicest one that I owned and it was a perfectly centered mint card. I also purchased the complete 396 card set from that year in near mint condition including the Gretzky rookie. I now owned the complete set, plus I had an additional ten Gretzky rookie cards and my total investment was now just under fifty thousand pennies.
I also began buying other complete sets from the 70's and the 80's, all with the now much coveted clean checklists. Our old schoolyard marked checklists were now much less desired by serious collectors. As well I started to buy other star player rookie cards in the best condition I could find. My collection was growing rather quickly and I was buying a wax pack or two almost daily on my route. The packs now cost a quarter and they had fewer cards per pack, but the powdered pink stick of stale gum was still in each pack. I stored all my new cards in boxes specially designed for card collectors and I had a couple completely full 5000 card boxes.
My most valuable players were always slipped into plastic toploaders just like my old work colleague had done many years earlier for extra protection. They were all kept in separate boxes away from the lesser value players. For the most part my card collection consisted of five investment star players and ninety-five commons (worthless non-star players) for every hundred cards that I owned.
Still, I never sold or traded one of my cards.
By the late 80's card shows as well as card shops were literally everywhere in Toronto. As well as cards, both shows and shops became outlets for the selling of various other sports memorabilia. Old magazines, programs, calendars, pucks, jerseys, sticks and professionally framed autographed photos became very popular with collectors. Finding an old original six item in good condition was sure to be a big cash windfall. Vendors could not get enough of those vintage items and would often pay a premium for your newly found garage sale treasures.
However, everything began to change in 1990 and greed would slowly begin to take over the sportscard industry. New card companies began flooding the market with their mass produced products. Gone were the good old wax packs, now replaced with new sealed tamper proof packaging. It was a well-known fact in the hobby that unscrupulous vendors would open wax packs and replace valuable star player cards with worthless commons. It was very easy for them to rewrap the pack then heat the wax paper wrapper, sealing it with a sandwich iron and I could not tell if a pack had been opened and resealed.
Cards were now much more vibrant, the photos and cardboard stock was far more superior to those old O-Pee-Chee’s I had grown up with. The industry was attracting a whole new wave of collectors eager to spend up to five bucks for a tamper proof foil pack of trading cards. Money was being made hand over fist. I even found myself visiting various wholesalers in the Toronto area, buying boxes of cards for the same price that the vendors would pay. I literally opened hundreds and hundreds of packs of hockey cards. I was no longer buying the O-Pee-Chee’s I had grown up with since they had now taken a back seat to the likes of Upper Deck, Pro Set, Fleer and Score.
I also dabbled a bit in baseball cards and card companies now offered factory sealed complete sets for the casual collector who just wanted a set as an investment.
My wakeup call began when O-Pee-Chee introduced the Premier set back in 1990. The beautiful 132 card set included many potential Hall of Fame rookie cards. The glitzy gold foil packs were selling out everywhere and variety stores on my ice cream route sold me everything they had. I could not find enough packs and they were sold out at all the wholesalers. The O-Pee-Chee Premier edition was red hot. A thirty dollar, thirty-six pack box with each foil sealed pack containing seven cards was fetching three hundred bucks at the shows. Individual packs were selling for ten bucks or more.
Still, I never sold or traded a card, a pack or a box.
Instead, I decided I would make up complete handpicked sets. I made up ten of the 132 card sets all in pristine mint condition and each set I wrapped, boxed and put away. It was like printing money, or so I thought. I also had multiples of all the star rookie cards like Jagr, Modano, Fedrov as well as Gretzky and Lemieux all stored away in toploaders. My $500 investment in the 1990 O-Pee-Chee Premier cards was now easily worth 10x as much based on the monthly guide prices and the high demand for the product. It was surely to keep increasing in value, or so I thought.
The year 1990 would be my last year that I would buy packs, boxes or cases of hockey cards. Greed had taken over the market and there was just too much product; the market was flooded with cards. You could buy hockey cards everywhere and even gas stations were now selling hockey cards. Some vendors at card shows who had no knowledge whatsoever of hockey let alone hockey cards only saw the dollar signs and they too were now setting up tables to sell cards. Collecting sportscards was no longer a childhood hobby because greedy adults had taken it over.
For me it just became too ridiculous and too expensive buying hockey cards. Eventually prices started to plummet and card shops began closing as fast as they once opened. The sportscard industry began a slow and painful death although it would never die completely. Unpopular card manufacturers went out of business and boxes of hockey cards that I had once paid thirty bucks for at the wholesalers were now being cleared out at Walmart for just a buck. It was abysmal to say the least.
Still, I never sold or traded a card, a pack or a box.
I always believed it would eventually come back, but it never really did. Collectors now began to focus on individual rookie star players and vintage Hall of Fame player's cards. New high tech printing technologies made counterfeiting cards very easy and buying older cards as an investment became very risky. You just never knew if the card you were getting was the actual card or a reprint because the printing was that good.
Enter sportscard grading.
Now various grading companies would become a force in card collecting. A graded card sealed in a plastic holder would forever hold its grade. Anything between a 1 (poor) and a 10 (gem mint) would if not anything else insure that the sealed card was indeed real and not a fake or reprint. You could now buy vintage cards again with confidence. As well the internet helped boost the resurgence in sportscard collecting. Large auction sites like ebay allow collectors to purchase graded cards at the price they are willing to pay with recent previous sales serving as a guideline of any card's true value.
The marketplace is now once again strong.
All the cards that I had collected in the 80’s are no longer in my possession. I have sold all of my raw (ungraded) Gretzky O-Pee-Chee rookies at a huge profit. I then reinvested those profits back into buying graded Gretzky rookies.
By season's end the cards would be well worn from my daily handling. Creases, dinged and fuzzy corners were the norm and most of my cards would be discarded or thrown away. Some would end up on my bike spokes and a few of my favorite players were put away in a shoebox. Once the hockey season ended, many kids switched over to baseball cards. I never bought baseball cards since I was not much of a baseball fan back when I was in public school.
Topps was the big sports card manufacture. Back in 1958 the O-Pee-Chee Company which was a Canadian chewing gum manufacture entered into a marketing agreement with the Topps Company of the United States. O-Pee-Chee promoted annual trading card sets in Canada which quickly became very popular with kids. The standard pack included a stick of bubble gum with a small stack of picture cards. During their first year, O-Pee-Chee produced both NHL hockey and CFL football cards.
Once I started high school hockey cards became less of a novelty and I hardly ever bought them. I never saw any other students with hockey cards at my high schools. I guess we had all outgrown our childhood passion, we were now teenagers and we all had other passions. It would be many years later when I was in my early twenties before I would be reintroduced to my childhood love of hockey cards. I had a work colleague who would attend card shows in the Toronto area on a regular basis and he always invited me to join him, but I would never go.
I actually thought he was crazy spending a buck or more on a card that I had spent just a penny on a dozen years earlier. He would always have his newly bought cards stored in clear hard plastic toploaders. Cards with dings, creases or that were off centered were no longer wanted or collected. His reason for attending card shows was simple. He was now able to handpick the cards of players he wanted to buy and collect and he was willing to pay a premium based on the condition of the card and the investment potential of the player.
Although it seemed like a nickel and dime hobby to me, card collecting was becoming mainstream. Sportscard collecting was soon to become a multi-billion dollar worldwide business.
Eventually, one Sunday afternoon I gave in and I attended my first card show with him. It was at a small hotel on Lakeshore Avenue in Toronto’s west end and most of the early card shows I attended were at this same venue. There was no admission and Bobby Hull was a regular special guest signing autographs for free. For the most part I would just walk around and browse. I still found it difficult to pay hundreds or even thousands of pennies more for the exact card I had once paid just a penny for.
Wayne Gretzky was dominating the NHL back in the early 80's. He was by far the most popular Canadian during this time and he was my favorite player. It would be Wayne's rookie card that would become my eventual first card show purchase.
So how much did I pay for a 1979/80 O-Pee-Chee #18 Wayne Gretzky rookie card?
I spent an astronomical one thousand eight hundred pennies and I was now hooked. I began attending more shows and started visiting various cards shops that were now opening up all over the city. There were now dozens of new card shops in the Toronto area and my job afforded me the opportunity to visit many of those shops weekly. Gradually I purchased more Gretzky rookie cards along with all of his other O-Pee-Chee cards. I scoured the monthly Sluggers price guide and the Gretzky rookie card began soaring in value rather quickly. Almost overnight it had now become a twenty thousand penny card and it was continuing to rise in value.
I now had multiples of all my Gretzky cards and I never sold or traded any of them. Up to then the most I had paid for one of Wayne’s raw rookie cards was ten thousand pennies. It was the nicest one that I owned and it was a perfectly centered mint card. I also purchased the complete 396 card set from that year in near mint condition including the Gretzky rookie. I now owned the complete set, plus I had an additional ten Gretzky rookie cards and my total investment was now just under fifty thousand pennies.
I also began buying other complete sets from the 70's and the 80's, all with the now much coveted clean checklists. Our old schoolyard marked checklists were now much less desired by serious collectors. As well I started to buy other star player rookie cards in the best condition I could find. My collection was growing rather quickly and I was buying a wax pack or two almost daily on my route. The packs now cost a quarter and they had fewer cards per pack, but the powdered pink stick of stale gum was still in each pack. I stored all my new cards in boxes specially designed for card collectors and I had a couple completely full 5000 card boxes.
My most valuable players were always slipped into plastic toploaders just like my old work colleague had done many years earlier for extra protection. They were all kept in separate boxes away from the lesser value players. For the most part my card collection consisted of five investment star players and ninety-five commons (worthless non-star players) for every hundred cards that I owned.
Still, I never sold or traded one of my cards.
By the late 80's card shows as well as card shops were literally everywhere in Toronto. As well as cards, both shows and shops became outlets for the selling of various other sports memorabilia. Old magazines, programs, calendars, pucks, jerseys, sticks and professionally framed autographed photos became very popular with collectors. Finding an old original six item in good condition was sure to be a big cash windfall. Vendors could not get enough of those vintage items and would often pay a premium for your newly found garage sale treasures.
However, everything began to change in 1990 and greed would slowly begin to take over the sportscard industry. New card companies began flooding the market with their mass produced products. Gone were the good old wax packs, now replaced with new sealed tamper proof packaging. It was a well-known fact in the hobby that unscrupulous vendors would open wax packs and replace valuable star player cards with worthless commons. It was very easy for them to rewrap the pack then heat the wax paper wrapper, sealing it with a sandwich iron and I could not tell if a pack had been opened and resealed.
Cards were now much more vibrant, the photos and cardboard stock was far more superior to those old O-Pee-Chee’s I had grown up with. The industry was attracting a whole new wave of collectors eager to spend up to five bucks for a tamper proof foil pack of trading cards. Money was being made hand over fist. I even found myself visiting various wholesalers in the Toronto area, buying boxes of cards for the same price that the vendors would pay. I literally opened hundreds and hundreds of packs of hockey cards. I was no longer buying the O-Pee-Chee’s I had grown up with since they had now taken a back seat to the likes of Upper Deck, Pro Set, Fleer and Score.
I also dabbled a bit in baseball cards and card companies now offered factory sealed complete sets for the casual collector who just wanted a set as an investment.
My wakeup call began when O-Pee-Chee introduced the Premier set back in 1990. The beautiful 132 card set included many potential Hall of Fame rookie cards. The glitzy gold foil packs were selling out everywhere and variety stores on my ice cream route sold me everything they had. I could not find enough packs and they were sold out at all the wholesalers. The O-Pee-Chee Premier edition was red hot. A thirty dollar, thirty-six pack box with each foil sealed pack containing seven cards was fetching three hundred bucks at the shows. Individual packs were selling for ten bucks or more.
Still, I never sold or traded a card, a pack or a box.
Instead, I decided I would make up complete handpicked sets. I made up ten of the 132 card sets all in pristine mint condition and each set I wrapped, boxed and put away. It was like printing money, or so I thought. I also had multiples of all the star rookie cards like Jagr, Modano, Fedrov as well as Gretzky and Lemieux all stored away in toploaders. My $500 investment in the 1990 O-Pee-Chee Premier cards was now easily worth 10x as much based on the monthly guide prices and the high demand for the product. It was surely to keep increasing in value, or so I thought.
The year 1990 would be my last year that I would buy packs, boxes or cases of hockey cards. Greed had taken over the market and there was just too much product; the market was flooded with cards. You could buy hockey cards everywhere and even gas stations were now selling hockey cards. Some vendors at card shows who had no knowledge whatsoever of hockey let alone hockey cards only saw the dollar signs and they too were now setting up tables to sell cards. Collecting sportscards was no longer a childhood hobby because greedy adults had taken it over.
For me it just became too ridiculous and too expensive buying hockey cards. Eventually prices started to plummet and card shops began closing as fast as they once opened. The sportscard industry began a slow and painful death although it would never die completely. Unpopular card manufacturers went out of business and boxes of hockey cards that I had once paid thirty bucks for at the wholesalers were now being cleared out at Walmart for just a buck. It was abysmal to say the least.
Still, I never sold or traded a card, a pack or a box.
I always believed it would eventually come back, but it never really did. Collectors now began to focus on individual rookie star players and vintage Hall of Fame player's cards. New high tech printing technologies made counterfeiting cards very easy and buying older cards as an investment became very risky. You just never knew if the card you were getting was the actual card or a reprint because the printing was that good.
Enter sportscard grading.
Now various grading companies would become a force in card collecting. A graded card sealed in a plastic holder would forever hold its grade. Anything between a 1 (poor) and a 10 (gem mint) would if not anything else insure that the sealed card was indeed real and not a fake or reprint. You could now buy vintage cards again with confidence. As well the internet helped boost the resurgence in sportscard collecting. Large auction sites like ebay allow collectors to purchase graded cards at the price they are willing to pay with recent previous sales serving as a guideline of any card's true value.
The marketplace is now once again strong.
All the cards that I had collected in the 80’s are no longer in my possession. I have sold all of my raw (ungraded) Gretzky O-Pee-Chee rookies at a huge profit. I then reinvested those profits back into buying graded Gretzky rookies.
So now how much is the most I have ever paid for a graded Wayne Gretzky rookie card?
An astronomical eight hundred and sixty thousand pennies or almost five hundred times what I paid for my first Gretzky rookie card purchase back in the early 80's,
So where will the value of my cards go?
Who knows for sure, but I am pretty confident I will do very well if and when I ever decide to sell my graded cards. I am very happy with what I now own in my collection. I have focused less on hockey cards and concentrated much more on other vintage hockey memorabilia. I have focussed mostly on my two favorite players, Wayne Gretzky and Borje Salming as well as my favorite original six arena, Maple Leaf Gardens.
Today I am amused when I look back at how I once scoffed at my work colleague who always invited me to card shows. I never thought I would ever have gotten caught up in the sports collectible craze like I have. I have spent literally close to ten million pennies since my first Wayne Gretzky rookie card purchase. I now own just one of those 1990 O-Pee-Chee Premier sets, a factory set that I will always keep. It will serve as a reminder just how crazy card collecting can be. And how much money can potentially be lost by not selling into a hot market. A card is only worth what someone is willing to pay for it.
Period.
I did eventually get my $500 investment back on all my Premier cards. To think I had a box that I could have easily sold for $5000 back when the 1990 Premier set was red hot and I just let it slip through my hands. However, I did sell all my raw Gretzky rookie cards for a lot more than $5000 and I ended up doing really well on that $500 investment.
An astronomical eight hundred and sixty thousand pennies or almost five hundred times what I paid for my first Gretzky rookie card purchase back in the early 80's,
So where will the value of my cards go?
Who knows for sure, but I am pretty confident I will do very well if and when I ever decide to sell my graded cards. I am very happy with what I now own in my collection. I have focused less on hockey cards and concentrated much more on other vintage hockey memorabilia. I have focussed mostly on my two favorite players, Wayne Gretzky and Borje Salming as well as my favorite original six arena, Maple Leaf Gardens.
Today I am amused when I look back at how I once scoffed at my work colleague who always invited me to card shows. I never thought I would ever have gotten caught up in the sports collectible craze like I have. I have spent literally close to ten million pennies since my first Wayne Gretzky rookie card purchase. I now own just one of those 1990 O-Pee-Chee Premier sets, a factory set that I will always keep. It will serve as a reminder just how crazy card collecting can be. And how much money can potentially be lost by not selling into a hot market. A card is only worth what someone is willing to pay for it.
Period.
I did eventually get my $500 investment back on all my Premier cards. To think I had a box that I could have easily sold for $5000 back when the 1990 Premier set was red hot and I just let it slip through my hands. However, I did sell all my raw Gretzky rookie cards for a lot more than $5000 and I ended up doing really well on that $500 investment.
I guess card collecting turned out to be more than a nickel and dime hobby afterall.
